Les baskets pas si vertes de Federer
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Federer's not-so-green sneakers
It is the Swiss success story of the last decade. The Zurich-based brand of sports shoes On Running, partnered by Roger Federer, has seen its sales rocket and uses surprising marketing techniques. Its latest invention: a pair of sneakers sold on subscription, 100% recyclable and circular. But is that true?
A report by Jean-Marc Chevillars and Corinne Portier for "Temps présent", the RTS magazine.
Guests: Corinne Portier, journalist at the RTS; Arnaud Nussbaumer, lawyer in Geneva, specialist in environmental law.
Presenter: Dominique Laresche.