QUAND LES MARQUES BLANCHISSENT LEUR IMAGE
The "healthy" marketing argument is everywhere on the supermarket shelves. To reassure consumers, disorientated by successive health scandals, brands are giving themselves a new image. Can they be trusted? How do they lull us into a false sense of security? How can we outsmart their strategies? An investigation into "healthwashing".
Directed by: Sabine Pacini, Liza Fanjeaux (France, 2016)