As the market for perfumes has increasingly become segmented by gender, explore how some brands are bucking the trend and focusing on gender-neutral scents. English subtitles.

Subtitles: en
Episode 1 Sep, 30 2020 09:28 pm
You only need to enter a perfumery to realise that scent is a product marketed by gender. The shape of the bottles is in itself an implacable clue. Curves for women, austere straight lines for men. But today, certain brands are opting for more gender-neutral perfumes. Directed by: Sonia Médina (France, 2019)
Oct, 03 2020 04:41 am